As a Local Medium, Radio is Perfect for Spotlighting Your Live Event as it Happens

The excitement evoked by certain types of events, such as trade shows, medical conferences, annual meetings and sporting events, is best captured as it happens and at the scene to provide radio listeners with a sense of immediacy and liveliness.

NBN's on-scene event coverage uses your event's primary news hooks for national radio placements via phone, satellite and e-mail delivery. We then create unique event coverage by doing individual interviews with conference participants, delegates or presenters targeted to reach regional and local audiences. We create hometown and local news from your national event for markets and regions that you designate.

Our on-scene coverage includes story development, scripting, interview coordination and recording from a 'news desk' installed at the event. An NBN broadcast editor will be on-site. While the hometown radio stations of your interviewees will be targeted, we'll also produce national versions of the story for distribution on network news satellites. We can accommodate up to 30 interviews in a one-day event or up to 75 interviews during a two-day event.

You'll benefit from guaranteed placement of the national versions on the USA and Business Talk Radio networks. We report full usage using Average Quarter Hour (AQH) and weekly cume audience totals.

Additional placements, as well as network and guaranteed network feeds, are available.