Specialized Healthcare Knowledge Backed by Nearly Three Decades of Radio Broadcasting Expertise

Healthcare news has universal appeal, transcending all age groups and demographics. People share a common interest in staying healthy, even if a particular study or medical breakthrough does not affect them personally.

NBN Healthcare's seasoned healthcare specialists understand the complexities of the industry and possess the expertise required to understand and deliver your message effectively. Familiar with the broadcast media environment and the FDA regulatory climate, our award-winning healthcare producers and media specialists work with medical reporters and producers at major radio market stations and networks nationwide.

NBN Healthcare has more than 25 years of experience offering a full-range of traditional and cutting-edge radio media products for top healthcare agencies, pharmaceutical firms, medical associations and patient advocacy groups. We've produced and distributed thousands of healthcare projects, from FDA approvals and recalls to over-the-counter launches, clinical studies, surveys, Phase III updates and consumer healthcare stories. NBN Healthcare is a preferred vendor for pharmaceutical companies such as Glaxo SmithKline and Novartis.

Our specialized expertise includes --

• A working knowledge of various scientific disciplines and classes of drugs
• A thorough understanding of FDA processes and timetables
• An awareness of competing products and their potential impact on the client's product launch

Radio News Releases

Like every NBN radio news release (RNR), NBN Healthcare RNR packages are made up of timely, relevant information, have strong community appeal, a local angle, solid sound bites and a focused topic.

As with NBN's standard RNRs, distribution is managed by one of the strongest media relations teams in the industry. NBN Healthcare provides exclusive daily distribution through the main channels of the AP and Westwood One/CBS/NBC/CNN news feeds, hands-on targeted media placement and the most extensive radio syndication options available anywhere. We guarantee broadcast on four national radio networks: Johns Hopkins Health Network News Update, Health Horizons, Business Talk Radio Network and Radio America.

Radio Media Tours

NBN Healthcare Radio Media Tours (RMTs) are booked by healthcare specialists. NBN develops the media advisory and conducts up to a week of intense media pitching to secure interviews with networks, syndicated programs and top radio stations. A free national radio news release is produced and distributed to five networks. Comprehensive follow-up reporting and a history tape are included.

On-Scene Radio Coverage

NBN Healthcare's on-scene event coverage uses your association conference, annual meeting or other healthcare event's primary news hooks for national radio placements. We create unique event coverage by doing individual interviews with conference participants, delegates or presenters targeted to reach regional and local audiences. We create hometown and local news from your national healthcare event for markets and regions that you designate.

Our package includes story development and scripting and interview coordination and recording from a portable 'news desk' installed at the event. An NBN broadcast editor will be on-site. While the hometown radio stations of your interviewees will be targeted, we'll also produce national versions of the story for distribution on network news satellites. We can accommodate up to 30 interviews in a one-day event or up to 75 interviews during a two-day event.

Public Service Announcements

NBN Healthcare-produced public service announcements (PSAs) for radio represent the most cost-effective of broadcast PR options. Our PSA package includes creative consultation, three scripted versions by NBN copywriters, professional voice talent to record the audio track and music and special sound effects.

Branded Messaging

Whether you opt for an RNR or RMT to deliver your message, NBN Healthcare can provide guaranteed placement and direct access to medical reporters and producers at every network and station nationwide.

NBN Healthcare's proprietary branded programming options consist of pre-produced segments that are aired in their entirety, so you have complete control over your story. Guaranteed options include Dr. Dean Edell syndicated programming, Spanish language stations and additional direct market placements.

Guaranteed RNR placement options are also available on John Hopkins Health Network News with 10 broadcasts, Health Horizons with 120 broadcasts and Business Talk Radio Network with 190 broadcasts.