Look to Seasoned Pros, Not Generalists, to Produce Your Healthcare Message

Healthcare news has universal appeal, transcending all age groups and demographics. People share a common interest in staying healthy, even if a particular study or medical breakthrough does not affect them personally.

NBN Healthcare's seasoned healthcare specialists understand the complexities of the industry and possess the expertise required to understand and deliver your message effectively. Familiar with the broadcast media environment and the FDA regulatory climate, our award-winning healthcare producers and media specialists work with medical reporters and producers at the major networks, top market stations and key programs nationwide.

NBN Healthcare has more than 25 years of experience offering a full-range of traditional and cutting-edge broadcast media products for top healthcare agencies, pharmaceutical firms, medical associations and patient advocacy groups. We've produced and distributed thousands of healthcare projects, from FDA approvals and recalls to over-the-counter launches, clinical studies, surveys, Phase III updates and consumer healthcare stories. NBN Healthcare is a preferred vendor for pharmaceutical companies such as GlaxoSmithKline and Novartis.

Our specialized expertise includes --

• A working knowledge of various scientific disciplines and classes of drugs
• A sensitive approach that puts patient spokespeople at ease
• A thorough understanding of FDA processes and timetables
• An awareness of competing products and their potential impact on the client's product launch
• Access to healthcare-specific reporters and specialty broadcasters and an ability to 'speak their language' on issues that concern them
• The ability to develop story lines and pitching points for late-to-market drugs
• Expertise in capturing unique video footage that newsrooms can't easily duplicate, such as behind-the-scenes shots of labs, surgical procedures or survivor stories as well as more traditional clinical, manufacturing and pharmaceutical shots
• Experience shooting more lifestyle-oriented health news on topics such as nutrition, diet and exercise.
• Animation capabilities

NBN's national production and operations center is located on Broad Street in New York, where we produce Eye on Health, a monthly program in a news magazine format that's syndicated on the 10 major cable news networks plus Pax TV. Video news releases that appear on the program are viewed by an audience of five million.

Like every NBN video news release (VNR), NBN Healthcare VNR packages are made up of timely, quality footage and relevant information, have strong community appeal, a local angle, solid sound bites and a focused topic.

As with NBN's standard VNRs, distribution is managed by one of the strongest media relations teams in the industry. We use three different distribution methods for every VNR or b-roll: dedicated satellite feeds timed to match news cycles, hard copies for network feed desks and key NYC stations and extended coverage through Pathfire digital delivery. We also provide guaranteed broadcasts for every healthcare video. Our proprietary newsletter, NBN Healthcare Update, is distributed to more than 600 TV stations weekly with information on every health, wellness and medical release NBN distributes. NBN's PitchPlus ensures an enhanced media relations campaign with pre-feed publicist calls to health reporters and segment producers as well as day of release calls to assignment editors and post-release follow-up.

Branded Messaging

Whether you opt for a VNR, B-roll package or SMT to deliver your message, NBN Healthcare can provide guaranteed placement and direct access to medical reporters and producers at every network and station nationwide.

NBN Healthcare's proprietary programming options consist of pre-produced segments that are aired in their entirety, so you have complete control over your story. Show usage is electronically monitored through SIGMA encoding and closed captioning, so you receive detailed reporting on your story's usage, including where and when it aired.

The Waiting Room Network

One of NBN's guaranteed branded messaging options is The Waiting Room Network, which airs on AccentHealth. AccentHealth is America's #1 health television network with a monthly captive audience of 19 million patients in 10,500 medical waiting rooms. These viewers represent 180 Nielsen markets, coast to coast.

Your story is a one-minute, news-format feature that directs viewers to a website address, toll-free number or marketing literature in the doctor's office. Segments air 368 times a month. The Waiting Room Network is an ideal medium for stories on new medical developments, pharmaceutical products, OTC products, health and wellness and tips on nutrition, fitness, childcare and parenting.