Look to a Pioneer in Radio Broadcasting for the Know-How Your RMT Deserves, and the Industry Contacts You Expect
Like their video counterparts, radio media tours (RMTs) offer great economy and efficiency in helping you connect with your audience. An RMT provides you with the ability to conduct multiple back-to-back interviews with your spokesperson -- live or taped -- from a single location, anywhere you wish.
NBN invented the radio media tour in 1991 and since then has booked, produced and reported on over 1,700 RMTs for our clients. No one else has the depth of experience with RMTs, the reputation and contacts with radio stations or the set of skilled producers that we do.
Tour booking is managed by our media placement professionals, who follow up with daily usage updates and four weeks of tracking. Our media relations specialists enjoy long-established professional relationships with radio producers and key decision-makers. In the last two years alone, NBN has booked over 5,000 radio interviews with more than 400 different local stations and 40 different national and regional networks.
Every NBN-produced RMT includes consultation with an NBN producer who will oversee studio arrangements and tour production, as well as the expertise of a professional audio engineer. In addition, every NBN RMT includes a complimentary scripted and produced radio news release that is fed via satellite to 2,500 stations on the main channels of AP Radio Network and Westwood One/CBS. Placement is guaranteed on USA Radio and Business Talk Radio Network for 390 guaranteed broadcasts.
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