Secured Placement: The Delivery Vehicle of Choice When You Need a Broadcast Guarantee

When you need a guarantee that your radio package will air on a particular day or in a particular market, NBN can design a variety of placement options that make sure your branded message will be heard when and where you want. Secured placement news (SPN) segments also offer the advantage of complete broadcast verification for follow-up reporting.

SPNs can be an effective alternative to traditional delivery tactics because they allow you to exercise complete control over which stations in which markets air your message; you also exercise control over the editorial content, which remains unmodified by local producers. Secured placement works well with both national and precisely targeted audiences.

Your message can enjoy guaranteed airtime on --

• National radio networks
• Outlets in specific markets
• Morning talk and news shows
• Syndicated programming

NBN can customize your secured programming to fit virtually any demographic niche; examples include --

• Communities of Color
  • Spanish language RNRs designed for airing on Noticias CNN, Hispanic Radio Network and other leading Spanish language networks
  • Messaging tailored to African-American listeners through formatted radio outlets such as Mini-Mixx, Old School Jam and The Soul Lounge
• Healthcare-Oriented
  • Pre-produced segments are aired in their entirety on health-oriented talk and syndicated call-in shows such as Dr. Dean Edell.
  • Guaranteed placements options also exist on Johns Hopkins Health Network News and Health Horizons.
• Age-Specific Audiences
  • RNRs targeting college students through hundreds of college radio stations, via College Radio Wire, our proprietary college audience service

Secured programming is especially ideal for introducing new products or reinforcing branded messaging, particularly for those industries that historically do not get much airtime. While national RNR distribution works well for a story with strong news value, NBN's secured placement news is a viable option for stories with more commercial messaging or those meant for particular demographics.