When You Have a 'Must-See' Story, Guaranteed Placement Offers Precision Targeting and an Unedited Message
When you need a guarantee that your video package will air, or assurance of un-edited message delivery, NBN can develop a variety of secured placement options that guarantee your branded message will be delivered as intended.
Secured news placement can be an effective alternative to traditional delivery tactics because it allows you to exercise complete control over both your message's airing and content -- which remains undiluted and unmodified by editors. Secured placement offers precise targeting to your intended audience.
Your message can enjoy guaranteed airtime on --
- National cable news and cable networks
- National network news or outlets in specific markets
- Morning shows
- Syndicated programming
- Satellite television networks (Dish and Direct)
Secured programming is especially ideal for introducing new products or reinforcing branded messaging, particularly for those industries that historically do not get much airtime. While national video news release (VNR) distribution works well for a story with strong news value, NBN's secured news placement is a viable option for stories with more commercial messaging or those meant for particular demographics.
NBN can also design 'bundled' programming packages customized to fit virtually any demographic niche. Some of NBN's current customized packages include --
- Gamer's Select, which delivers secured, targeted broadcasting for the video game industry
-
Campus Notes, a blended media program targeting college students via college newspapers, college radio stations and college TV stations
Whatever your industry, market or product, NBN can design a bundled package that captures your specific demographic audience; examples might include children's programming (Child's Play), primetime men's sports shows (Sports Pack) or a morning news audience (American Scene).
Cost-effective distribution packages include scripting, voiceover and a half-day shoot and/or edit of your existing footage.
© 2007 News Broadcast Network. All Rights Reserved
|