Rapidly Growing Hispanic Audience Represents a Lucrative Opportunity for Consumer-Driven Products

No longer a niche market, Latino television viewers represent a significant mainstream presence, and marketers who overlook this demographic risk the potential loss of millions of customers who are readily adopting traditional American consumer habits. NBN offers a variety of guaranteed television packages tailored for Hispanic audiences.

While more than half of the U.S. Hispanic market is of Mexican origin, Latino populations are no longer clustered solely in southern urban areas. According to 2004 Nielsen research, the top 10 local U.S. markets with significant Hispanic populations include:

New York Los Angeles Chicago San Francisco Dallas

Houston Phoenix Miami Denver Sacramento

And three northeastern cities -- Washington, D.C., Boston, and Philadelphia -- are among the 10 fastest growing U.S. Hispanic markets.¹

NBN can help you craft an effective distribution campaign for your VNR or PSA that's supported by an accurate understanding of Hispanic TV viewing habits and preferences. A growing number of Hispanics, for example, switch between English and Spanish to get the news. In fact, more Latinos get at least some of their news in both English and Spanish (44%) than in just one language or the other.²

NBN's media relations efforts concentrate on reaching Hispanics in their communities, with translation services and professional voice-over by Spanish language talent. We also include an English language version of your video package, which is released nationally via satellite with specific market penetration through direct placement.

We can schedule SMT interviews with both Spanish and English-language TV stations and networks from an NBN or other broadcast studio or remote location. As with our standard SMTs, we include conceptual messaging and branding development (with scripting and translation), interview scheduling, production (make-up and catering included), b-roll distribution, SIGMA tracking, full reporting with storyboards and a national satellite feed of b-roll and the producer's interview.

Our turnkey production services include distribution by satellite, Pathfire digital delivery and hard copy to networks and local stations, as well as Spanish language voiceover. All video projects are electronically monitored and include next day reporting with detailed station lists and usage totals.

¹ Source: Nielsen's research estimates, markets with a minimum 95,000 Hispanic TV households.
² April 2004 survey of 1,316 nationally representative Latinos, Pew Hispanic Center, University of Southern California.

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