From State-of-the-Art Technology to Old-Fashioned Legwork, NBN Utilizes Multiple Avenues to Deliver Your Message

To maximize results, NBN deploys both satellite and digital delivery vehicles.

In our standard video packages, NBN utilizes a minimum of three dedicated, non-shared satellite windows, each with a 15-minute time span. We have a 24/7 booking capability to schedule additional satellite windows when necessary.

NBN uplinks videos to satellite direct from our New York master control facility. Exact feed times, which are determined by you and your project manager, may call for several staggered feeds over a period of days or weeks for evergreen stories, or a series of clustered feeds in a single day for time-sensitive stories.

Before and after the feed, NBN media strategists fax, e-mail and call contacts at the stations to pitch the story, let news directors know when the video is available and encourage them to download the footage.

Along with conventional satellite feeds, NBN was the first company to debut a state-of-the-art digital delivery system known as Pathfire. Pathfire uses digital technology to make news delivery as simple as accepting incoming e-mail by allowing television news directors to conveniently access, preview and dub content 24/7 at their desktop computer.

Pathfire extends the time -- up to two weeks -- that news producers have to review and assess your video, at their convenience. And because NBN was one of the first news providers on Pathfire, our name and location on the Pathfire user screen is well-known in the newsroom. The Pathfire system is used daily by more than 600 CNN and ABC news feed subscribers.

While Pathfire has redefined delivery standards, not every news station today uses it, so NBN continues to supplement satellite feeds and Pathfire delivery with hard copy (tape) distribution to the news desks of all network affiliate feeds, syndicated programs and cable news stations. Hard copy distribution also provides an alternative delivery mechanism when a given station's downlink space is occupied. Hard copies are never distributed without securing a verbal commitment from the reporter or news editor to audition the tape and consider it for airing.