A Cost-Effective Platform that Can Help You Engage a National Audience

Satellite media tours (SMTs) can be a highly cost-effective means of getting the word out to a large national audience. NBN's media relations specialists will pitch, book and schedule a series of back-to-back satellite interviews that can be produced at your convenience from a broadcast studio or shot from a remote location that injects excitement into your story.

SMTs are best for projects with high profile personalities, intriguing topics or complex messages. They are also a sensible choice when content control is a concern. Whether you choose to do a live or taped interview, NBN typically uses a news style video format that conforms to the look and feel of news programs around the country.

Our Editorial/Placement staff can also advise you on using a recognizable television personality or celebrity as your spokesperson to heighten your story's appeal to television producers. Ideally, you'll also want a spokesperson who offers a unique perspective on the story.

Every NBN SMT includes --

Production

• Story consultation with your NBN producer to shoot a custom interview with b-roll
• Fully-equipped studio with producer and crew (includes use of cameras, lights, sound equipment, cables and control room)
• Make-up and catering.

Pitch Strategy & Distribution

• Four to six weeks in advance of your SMT, NBN's media relations pros distribute media advisories via fax, e-mail and AP Express to your target markets
• Daily updates as stations are booked
• Distribution of b-roll to all participating stations
• Satellite distribution of producer's interview
• Digital distribution to 600+ CNN/ABC stations via Pathfire system.

Reporting

• Reporting accuracy better than 95% via SIGMA and two closed caption monitoring services
• Daily online/e-mail/fax reporting makes results accessible 24 hours a day, starting within 24 hours of your SMT.

While a strong story is the most important indicator of success, it's sometimes helpful to budget for optional services that can help you leverage television as a visual medium. Depending on your circumstances, simple set design choices may be appropriate; at other times, your NBN producer may recommend a more elaborate set. In this case, you may want to consider purchasing the services of a set designer or food stylist.