Video news releases (VNRs) are produced and distributed by News Broadcast Network (NBN) to help our clients publicize a diverse range of topics from FDA approvals or major corporate mergers to new product launches and timely consumer information features. VNRs can be tied to major breaking news developments or produced as evergreen stories that have relevance for several weeks or months.

The broadcast equivalent of a printed press release, VNRs are packaged in a news style format and feature an announcer voice track. Typically running two minutes or less in duration, they are distributed to television station newsrooms free of charge. To maximize their versatility for television producers and increase the likelihood of usage, scripted VNRs are normally distributed with b-roll including cover footage and soundbites.

Today's television executives are increasingly faced with budgetary limitations on their station newsrooms and are unable to cover all the stories that have news value. Even specialized beat reporters can't be everywhere they'd like to be to develop stories. In today's news rich, budget conscious TV world, third party video from reputable VNR and b-roll producers has become an integral part of the broadcast news business.